The key to long-term success is to create site stickiness – a reason for visitors to return to your on-line shop over and over. Sticky content, by definition, provides benefit to the reader. It might be information, humor, the latest (very latest) news within a market sector, tips and suggestions – any information that keeps visitors returning and even book marking your site.Sticky content could be as simple as the horoscope of the day, a Sudoku puzzle or even just a crossword puzzle. The objective? Less time on content development and more time on marketing while, simultaneously increasing site traffic. Think it can’t be done? Well here’s how to do it on bottle return money.
Post Your Publishing Schedule
If your readership liked article #1, chances are they’ll stop back to read article #2 – especially if you provide the reader with a publication schedule. If visitors know that every Thursday you’re going to post your latest stock prognostications, then all of those self-directed investors just might stop by every Thursday and read this week’s stock picks over their morning lattes.
Don’t push yourself to the limits, promising green content every day. You’ll get tired of cranking out the words and, after a few weeks, the content won’t be as fresh as you and your one-time readers thought it was.
Syndicated Content
Want free, relevant content? Visit sites like goarticles.com and similar sites. Here you’ll find well written (and not so well written) articles on everything from keeping pet turtles to how to make money in currency exchange.
It’s content that might appear on a dozen sites at the same time, so it won’t do much as far as search engines and page rank (too much duplicate content), but it’ll be green to your visitors and that’s what keeps them coming back daily or weekly.
A Newsletter
Hey what’s happening in the heavy equipment industry? Well, if you’re an authority you can probably put together a one or two page newsletter once a week on the topic of your site. These newsletters would then be sent to visitors who have signed up for the information (they’re called opt ins because they opted to receive your newsletter). In your newsletter, you can cover your industry, hobby, avocation or whatever your site’s subject is.
The Site Blog
A few years ago, the blog was almost unheard of. Today, even small sites can have blogs. The better web hosts provide the blog software gratis, so all you have to do is upload posts. The programming is super-easy.
You can control blog content and allow visitors to leave comments. Controversy sells so if you can work in the latest controversy within your sphere, all the better.
The Forum
It looks like a blog but it’s open for posts from anyone – including the nut jobs who populate the W3 landscape. In forums, people can deliver their screeds, rant and rave about this or that and, ultimately, create dialogue between site visitors. Your site becomes a source of opinions, ideas, warnings and other useful information to keep your site sticky like super-glue.
Site Convenience
RSS feeds (really simple syndication) allows you to pick up content relevant to your visitors from many different sites and deliver all of it in one place for sheer convenience. So, the visitor who once had to stop by five or six sites for the latest goings-on in Washington, D.C. can now stop by your site for content from all of those sites and more, saving visitors time. Plus, the content is updated regularly.
To gather RSS feeds you need an aggregator (collector). It’s free. Then, all you do is visit sites offering RSS feeds, click on the ones you think readers will enjoy and present them on your site. And once a feed is in place, you’ll receive regular updates that will keep visitors coming back.
Fun and Games
You can find almost any kind of fun and games free for delivery to your site daily. For example, funtrivia.com will set up a 10-question trivia game on your site every day. It will also provide daily scores, weekly and monthly winners. And it’s free. Once you get a few competitors going head to head, they’ll be back for more.
One of our favorite sites is freesticky.com which offers dozens of features to keep them coming back. A partial list, in no particular order: cartoons and jokes of the day, competitions, games (change them every day), horoscopes and astrology for star gazers, lottery results, maps, tickers, On This Day In History, The Daily Phrazzle®, free articles, viral marketing content, guides and directories and more. Much more. All free and all very sticky.
All you have to do is Google “free site content” and you’ll find hundreds of sites offering games, industry analysis, the latest from the Hong Kong stock market – whatever your readers will find interesting.
The Point of Getting Sticky
First, it increases site traffic – something search engines like to see. Second, you’ll get a lot of repeat traffic – something else search engines like. Your site will receive more page views per visitor, which means they stick around longer.
However, the most important reason to add a little glue to your site is because repeat visitors eventually buy something. Oh, they may not buy on their first, second or third stop, but if they keep coming back each day, eventually they buy. There’s an old Madison Avenue adage that says ‘A buyer most hear or see a product six times before it even registers’ and that was back in the day when TV was the main form of access to information.
Get sticky. Save time in content creation. Devote more time to marketing your site. In time, if your site becomes really sticky, you may be lucky enough to start a site community – friends who use your forum or message board to talk to friends.
If you’re working on a shoestring content budget, there are still plenty of options to create and deliver sticky content to your regulars. And in short order, those regulars will become buyers.
You’ll also see a little boost in your search engine rankings as an extra kicker. So start adding some glue to your site and watch that site traffic grow like never before.
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Thursday, December 17, 2009
Benifits Of Google Sitemap
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that’s just one of 7 Benefits.
Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.
Google has for a long time depended on external links from pages they already know about in order to find new websites.
For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.
Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.
If you’ve ever waited weeks or months to get your web pages found and indexed you’ll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.
Well that new way has just arrived in Google Sitemaps and it’s a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven’t heard of Blog and Ping it’s a means by which it’s possible to alert the search engines to crawl your new website content within a matter of hours.
If you’re a webmaster or websites owner Google Sitemaps is something you can’t afford to ignore, even if you’re also using RSS and/or Blog and Ping
The reason you should start using Google Sitemaps is that it’s designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it’s not their primary purpose.
It works now, but like most things it’s becoming abused. Search Engines will find ways to combat the abuse as they’ve done with every other form of abuse that’s gone before.
Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.
You may also be thinking, don’t we already have web page Meta tags that tell a search engine when to revisit a page. That’s true, but the search engine spider still has to find the new page first, before it can read the Meta tag. Besides that Meta tags are out of favor with many search engines especially Google, because of abuse.
If talk of search engine spiders leaves you confused, they’re nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages.
How often the search engines spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.
As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it’s taking their search spiders longer to crawl the web for new sites or updates to existing ones.
For the webmaster it’s taking longer and becoming more difficult to get web pages found and indexed by the search engines
If you can’t get web pages found and indexed by search engines, your pages will never be found in a search and you’ll get no visitors from search engines to those pages.
The answer to this problem at least for Google is Google Sitemaps
Whilst still only in a beta phase while Google refines the process, it’s fully expected that this system, or one very similar, is here to stay.
Google Sitemaps is clearly a win-win situation
Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google’s crawlers to the exact pages.
Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google’s index for any webmaster that uses Google Sitemaps.
Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.
Without sitemaps a webmaster runs the risk of webpage’s being difficult to find by the search engines crawlers, or never being found at all.
Do I need Google Sitemaps if I already have sitemaps on my websites ?
Google Sitemaps are different to conventional sitemaps because they’re only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that’s only of value to the search engine in a format they understand.
Creating Google Sitemaps in 5 steps
1. Create Google Sitemaps in a supported format ( see end of article )
2. Upload Google Sitemaps to your Web Hosting space
3. Register for a free Google Account if you don’t already have one
4. Login to your Google Sitemaps Account and submit the location of your sitemaps
5. Update your Sitemaps when your site changes and Resubmit it to Google
From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.
Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.
If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it’s free.
If you’re expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.
Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.
If your site has dynamic content or pages that aren’t easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes.
Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.
The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.
Google Sitemaps 7 Benefits You Can’t Ignore
1. Alert Google to Changes and Additions to your Website Anytime You Want
2. Your Website is crawled more Efficiently and Effectively
3. Web Pages are Categorized and Prioritized exactly How You Want
4. Speed up the process of New Website and New Web Page Discovery
5. No Waiting and Guessing to see when Spiders crawl your web pages
6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines
7. The Google Sitemaps service is Free
Exactly how to create a Google Sitemaps file to upload to your websites is in the continuing part of this article in Google Sitemaps.
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Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.
Google has for a long time depended on external links from pages they already know about in order to find new websites.
For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.
Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.
If you’ve ever waited weeks or months to get your web pages found and indexed you’ll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.
Well that new way has just arrived in Google Sitemaps and it’s a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven’t heard of Blog and Ping it’s a means by which it’s possible to alert the search engines to crawl your new website content within a matter of hours.
If you’re a webmaster or websites owner Google Sitemaps is something you can’t afford to ignore, even if you’re also using RSS and/or Blog and Ping
The reason you should start using Google Sitemaps is that it’s designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it’s not their primary purpose.
It works now, but like most things it’s becoming abused. Search Engines will find ways to combat the abuse as they’ve done with every other form of abuse that’s gone before.
Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.
You may also be thinking, don’t we already have web page Meta tags that tell a search engine when to revisit a page. That’s true, but the search engine spider still has to find the new page first, before it can read the Meta tag. Besides that Meta tags are out of favor with many search engines especially Google, because of abuse.
If talk of search engine spiders leaves you confused, they’re nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages.
How often the search engines spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.
As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it’s taking their search spiders longer to crawl the web for new sites or updates to existing ones.
For the webmaster it’s taking longer and becoming more difficult to get web pages found and indexed by the search engines
If you can’t get web pages found and indexed by search engines, your pages will never be found in a search and you’ll get no visitors from search engines to those pages.
The answer to this problem at least for Google is Google Sitemaps
Whilst still only in a beta phase while Google refines the process, it’s fully expected that this system, or one very similar, is here to stay.
Google Sitemaps is clearly a win-win situation
Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google’s crawlers to the exact pages.
Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google’s index for any webmaster that uses Google Sitemaps.
Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.
Without sitemaps a webmaster runs the risk of webpage’s being difficult to find by the search engines crawlers, or never being found at all.
Do I need Google Sitemaps if I already have sitemaps on my websites ?
Google Sitemaps are different to conventional sitemaps because they’re only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that’s only of value to the search engine in a format they understand.
Creating Google Sitemaps in 5 steps
1. Create Google Sitemaps in a supported format ( see end of article )
2. Upload Google Sitemaps to your Web Hosting space
3. Register for a free Google Account if you don’t already have one
4. Login to your Google Sitemaps Account and submit the location of your sitemaps
5. Update your Sitemaps when your site changes and Resubmit it to Google
From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.
Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.
If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it’s free.
If you’re expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.
Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.
If your site has dynamic content or pages that aren’t easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes.
Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.
The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.
Google Sitemaps 7 Benefits You Can’t Ignore
1. Alert Google to Changes and Additions to your Website Anytime You Want
2. Your Website is crawled more Efficiently and Effectively
3. Web Pages are Categorized and Prioritized exactly How You Want
4. Speed up the process of New Website and New Web Page Discovery
5. No Waiting and Guessing to see when Spiders crawl your web pages
6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines
7. The Google Sitemaps service is Free
Exactly how to create a Google Sitemaps file to upload to your websites is in the continuing part of this article in Google Sitemaps.
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Affordable SEO And Web designing Services
Google Page Rank And Alexa Rank
You’ve heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP’s) and increase website traffic. Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet. You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank. What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites. Lets explore these two rankings in a little more detail.
What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a webpage is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank website based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 – Yahoo, 1 – Google and 2 – MySpace. According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
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What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a webpage is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank website based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 – Yahoo, 1 – Google and 2 – MySpace. According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
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Thursday, December 10, 2009
Search Engine Optimization companies began back when search engines first started to appear on the internet back in the early 90's. Webmasters at first could just simply submit their webpages to the search engine in order to be for that search engine to send its "spider" to that page. The spider would download the webpage then store it on the search engine's server.
The first search engine was considered to be "Archie", it started as a simple tool that would query FTP servers for a list about once a month as to be conservative on remote server's resources. Later, it evolved to a mail service where a user's could send an email for a search, next, to a WWW interface. Later, other spiders began to pop up, crawling the web and indexing those pages based on attributes located on the page like meta-tags. Webmasters noticed a corralation between being first on a web search result. Thus, some unscrupolous webmasters began to put keyword phrases into their meta-tags that had nothing to do with their sites. Thus, corrupting the search reults of pages.
Then enters all sorts of search engines into the market like:Hot Bot, Lycos, Yahoo!, MSN, metacrawler,Alta Vista & many, many more.
Then, enters Google's Sergey Brin & Larry Page that incorporate a mathmatical alogorithm into their spiders that would rate the pages it indexed based on the quantity and strength of inbound links, as did other spiders like inktomi. PageRank(Google's term) ranked the pages on the likihood of a web surfer getting to those sites. Thus, webmasters began to link to one another, some bought and traded links to each other's pages. Some, thought they should create whole pages that do nothing more than links. while, some of these directories allowed users the ability to search through them with ease creating a friendly user driven sites, others did all they could to cheat the search engines and engaged in BlackHat SEO work, which, unfortuenetly still continues today.
Thus, search engines began to conceal how their algorithms worked making the job of good, ethical webmasters & SEO companies that much harder. The alogorithms began getting switched up, improved, and looked over by humans in order to ensure proper ranking was being done.
Cheap SEO company RI USA
Cheap SEO company RI USA
The first search engine was considered to be "Archie", it started as a simple tool that would query FTP servers for a list about once a month as to be conservative on remote server's resources. Later, it evolved to a mail service where a user's could send an email for a search, next, to a WWW interface. Later, other spiders began to pop up, crawling the web and indexing those pages based on attributes located on the page like meta-tags. Webmasters noticed a corralation between being first on a web search result. Thus, some unscrupolous webmasters began to put keyword phrases into their meta-tags that had nothing to do with their sites. Thus, corrupting the search reults of pages.
Then enters all sorts of search engines into the market like:Hot Bot, Lycos, Yahoo!, MSN, metacrawler,Alta Vista & many, many more.
Then, enters Google's Sergey Brin & Larry Page that incorporate a mathmatical alogorithm into their spiders that would rate the pages it indexed based on the quantity and strength of inbound links, as did other spiders like inktomi. PageRank(Google's term) ranked the pages on the likihood of a web surfer getting to those sites. Thus, webmasters began to link to one another, some bought and traded links to each other's pages. Some, thought they should create whole pages that do nothing more than links. while, some of these directories allowed users the ability to search through them with ease creating a friendly user driven sites, others did all they could to cheat the search engines and engaged in BlackHat SEO work, which, unfortuenetly still continues today.
Thus, search engines began to conceal how their algorithms worked making the job of good, ethical webmasters & SEO companies that much harder. The alogorithms began getting switched up, improved, and looked over by humans in order to ensure proper ranking was being done.
Cheap SEO company RI USA
Cheap SEO company RI USA
SEO OR PPC. Which one you choose?
Of the two major online marketing opportunities on the web, which one is the “best bet”? Many people struggle with this question and I believe the answer is, unfortunately, “it depends”.
Both avenues have their strong points and weaknesses and I’ll do my best here to explain both.
Pay-per-click advertising:
Strengths: Pay-per-click advertising (PPC) can be a very effective way to get your website in front of your target audience. There is no argument here. No other medium that I can think of empowers you to zero in on your target audience. Billboards, radio, mail, newspaper all take the machine gun approach for the most part. They spray around your message and hope that something hits your target.
Pay-per-click not only gets your ad immediately in front of a person who specifically searched for what you’re selling, but more importantly, you only pay when that person takes action and visits your site. It’s a beautiful thing and that’s why Google has built a mult-billion dollar industry around paid search. The marriage between search and advertising is a perfect fit with few weaknesses.
Weaknesses: Now that I’ve built-up PPC advertising, I need to offer up some advice on it’s weaknesses. First, I like to compare pay-per-click advertising to the rental of an apartment. You get value and it fulfills a need very well. But, wouldn’t you rather invest your money into a house that you own?
PPC does have many benefits but it does require you to continually put money into something that you don’t own. If you stop funding your account, your website will be off the radar at that exact moment and you will never turn up in another search again.
In addition, PPC can be hard to setup and manage if you don’t know what you’re doing. Google and Yahoo and the other search engines are good companies – and they definitely want to give you value for your money – but their systems are designed to use your available budget.
The last problem with PPC is what we call “click fraud”. The best way to demonstrate this is the example of the competitor repeatedly clicking on your ads and draining your account. It’s the biggest fear of all search marketers. The search engines realize that this is a problem and that it threatens their business at the most basic level. So, for obvious reasons they’ve done a lot to make sure that someone can’t repeatedly click your ads and empty your account. I can only imagine the army of people that Google has dedicated to reducing click fraud as this is one of the biggest threats to their business.
SEO or Search Engine Optimization
“This is why I like SEO so much more than PPC. Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships. We are afraid of failure, afraid of success, and afraid that we are investing too much in one place. But, if someone sees me ranking in the organic results they can’t just clone it…” – Aaron Wall
Strengths: SEO or Search Engine Optimization is a great way to market your website. One of the major reasons that we recommend SEO . If you put time and money into SEO it’s like investing in a house. If you get rankings in the search engines, you tend to keep those rankings over time. So, if you invest $15,000 a year into SEO and then stop, you now have rankings that will continue to drive traffic to your site – at least until your competition finds ways to outrank you. This takes time and money though and the vision to know how valuable SEO really is. Unfortunately, many people still do not take SEO seriously and that gives those of us who do a big leg up.
The other big benefit of SEO is the “long tail” that it creates. With PPC, you target specific keywords and phrases in your campaign but you may be missing out on many ways that users search for you. Let’s say a user searches for “SEO Consultant Rhode Island“. You might have targeted this key phrase in your PPC campaign and that’s good. But, what if someone typed in “How to hire an SEO company in Rhode Island”. Chances are, they’ll get completely different results and you might be able to rank for many more words and phrase combinations like this with SEO.
If you’re doing both PPC and SEO at the beginning of your campaign, the other benefit is that you might end up ranking in the organic listings (free) and the pay-per-click listings (paid) at the same time which will give you extra exposure and a better chance of landing this person as a client.
Weaknesses: The problem with SEO is that nobody knows what criteria search engines use to rank sites. At the most basic level we know that Google likes keyword-rich content, but beyond that, SEO requires experience, constant analysis, and work. You have to know the right things, and more importantly, the wrong things to do or you could end up doing more harm than good.
Without getting too detailed, SEO simply requires experience, skill and time – lots of time. That’s why companies hire firms such as ours to do the work for them. Honestly though, anyone CAN do SEO. But the big question is if it makes sense for you to do it based on the time it takes to learn and then keep up with the required work. You also have to consider that search engines are always changing their ranking algorithms as well, which means that you have to find additional time to keep up with new trends and practices.
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Both avenues have their strong points and weaknesses and I’ll do my best here to explain both.
Pay-per-click advertising:
Strengths: Pay-per-click advertising (PPC) can be a very effective way to get your website in front of your target audience. There is no argument here. No other medium that I can think of empowers you to zero in on your target audience. Billboards, radio, mail, newspaper all take the machine gun approach for the most part. They spray around your message and hope that something hits your target.
Pay-per-click not only gets your ad immediately in front of a person who specifically searched for what you’re selling, but more importantly, you only pay when that person takes action and visits your site. It’s a beautiful thing and that’s why Google has built a mult-billion dollar industry around paid search. The marriage between search and advertising is a perfect fit with few weaknesses.
Weaknesses: Now that I’ve built-up PPC advertising, I need to offer up some advice on it’s weaknesses. First, I like to compare pay-per-click advertising to the rental of an apartment. You get value and it fulfills a need very well. But, wouldn’t you rather invest your money into a house that you own?
PPC does have many benefits but it does require you to continually put money into something that you don’t own. If you stop funding your account, your website will be off the radar at that exact moment and you will never turn up in another search again.
In addition, PPC can be hard to setup and manage if you don’t know what you’re doing. Google and Yahoo and the other search engines are good companies – and they definitely want to give you value for your money – but their systems are designed to use your available budget.
The last problem with PPC is what we call “click fraud”. The best way to demonstrate this is the example of the competitor repeatedly clicking on your ads and draining your account. It’s the biggest fear of all search marketers. The search engines realize that this is a problem and that it threatens their business at the most basic level. So, for obvious reasons they’ve done a lot to make sure that someone can’t repeatedly click your ads and empty your account. I can only imagine the army of people that Google has dedicated to reducing click fraud as this is one of the biggest threats to their business.
SEO or Search Engine Optimization
“This is why I like SEO so much more than PPC. Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships. We are afraid of failure, afraid of success, and afraid that we are investing too much in one place. But, if someone sees me ranking in the organic results they can’t just clone it…” – Aaron Wall
Strengths: SEO or Search Engine Optimization is a great way to market your website. One of the major reasons that we recommend SEO . If you put time and money into SEO it’s like investing in a house. If you get rankings in the search engines, you tend to keep those rankings over time. So, if you invest $15,000 a year into SEO and then stop, you now have rankings that will continue to drive traffic to your site – at least until your competition finds ways to outrank you. This takes time and money though and the vision to know how valuable SEO really is. Unfortunately, many people still do not take SEO seriously and that gives those of us who do a big leg up.
The other big benefit of SEO is the “long tail” that it creates. With PPC, you target specific keywords and phrases in your campaign but you may be missing out on many ways that users search for you. Let’s say a user searches for “SEO Consultant Rhode Island“. You might have targeted this key phrase in your PPC campaign and that’s good. But, what if someone typed in “How to hire an SEO company in Rhode Island”. Chances are, they’ll get completely different results and you might be able to rank for many more words and phrase combinations like this with SEO.
If you’re doing both PPC and SEO at the beginning of your campaign, the other benefit is that you might end up ranking in the organic listings (free) and the pay-per-click listings (paid) at the same time which will give you extra exposure and a better chance of landing this person as a client.
Weaknesses: The problem with SEO is that nobody knows what criteria search engines use to rank sites. At the most basic level we know that Google likes keyword-rich content, but beyond that, SEO requires experience, constant analysis, and work. You have to know the right things, and more importantly, the wrong things to do or you could end up doing more harm than good.
Without getting too detailed, SEO simply requires experience, skill and time – lots of time. That’s why companies hire firms such as ours to do the work for them. Honestly though, anyone CAN do SEO. But the big question is if it makes sense for you to do it based on the time it takes to learn and then keep up with the required work. You also have to consider that search engines are always changing their ranking algorithms as well, which means that you have to find additional time to keep up with new trends and practices.
SEO Company RI USA
Guaranteed SEO results or money back
Wednesday, December 9, 2009
To improve a Web page's position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page. In our example, the term "skydiving" should be a keyword, but a term like "bungee jumping" wouldn't be relevant.
Most search engines use computer programs called spiders or crawlers to search the Web and analyze individual pages. These programs read Web pages and index them according to the terms that show up often and in important sections of the page. There's no way for a search engine spider to know your page is about skydiving unless you use the right keywords in the right places.(SEO company RI USA)
Here are some general tips about keyword placement:
One place you should definitely include keywords is in the title of your Web page. You might want to choose something like "cheap seo company" or "seo techniques."
Another good place to use keywords is in headers. If your page has several sections, consider using header tags and include important keywords in them. In our example, headers might include "Types of SEO" or "SEO Tips"
Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it's possible to overuse keywords. Your SEO site would obviously use the word "SEO" as a keyword, but it might also include other keywords like "SEO TOOLS" or "SEO SERVICES" If you use a keyword too many times, some search engine spiders will flag your page as spam. That's because of a black hat technique called keyword stuffing, but more on that later.
Keywords aren't the only important factor search engines take into account when generating SERPs. Just because a site uses keywords well doesn't mean it's one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis. Link analysis means the search engine looks to see how many other Web pages link to the page in question.(Guaranteed SEO results or money back)
Going back to our SEO website example, if a search engine sees that hundreds of other Web pages related to SEO are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google's system, they boost your page's rank more than lesser-ranked pages.
So, how do you get sites to link to your page? That's a tricky task, but make sure your page is a destination people want to link to, and you're halfway there. Another way is to offer link exchanges with other sites that cover material related to your content. You don't want to trade links with just anyone because many search engines look to see how relevant the links to and from your page are to the information within your page. Too many irrelevant links and the search engine will think you're trying to cheat the system.(Ethical SEO)
In the next blog I'll look more closely at ways people try to fool search engines into ranking their pages higher on a SERP.
Cheao SEO company RI, USA , INDIA
Most search engines use computer programs called spiders or crawlers to search the Web and analyze individual pages. These programs read Web pages and index them according to the terms that show up often and in important sections of the page. There's no way for a search engine spider to know your page is about skydiving unless you use the right keywords in the right places.(SEO company RI USA)
Here are some general tips about keyword placement:
One place you should definitely include keywords is in the title of your Web page. You might want to choose something like "cheap seo company" or "seo techniques."
Another good place to use keywords is in headers. If your page has several sections, consider using header tags and include important keywords in them. In our example, headers might include "Types of SEO" or "SEO Tips"
Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it's possible to overuse keywords. Your SEO site would obviously use the word "SEO" as a keyword, but it might also include other keywords like "SEO TOOLS" or "SEO SERVICES" If you use a keyword too many times, some search engine spiders will flag your page as spam. That's because of a black hat technique called keyword stuffing, but more on that later.
Keywords aren't the only important factor search engines take into account when generating SERPs. Just because a site uses keywords well doesn't mean it's one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis. Link analysis means the search engine looks to see how many other Web pages link to the page in question.(Guaranteed SEO results or money back)
Going back to our SEO website example, if a search engine sees that hundreds of other Web pages related to SEO are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google's system, they boost your page's rank more than lesser-ranked pages.
So, how do you get sites to link to your page? That's a tricky task, but make sure your page is a destination people want to link to, and you're halfway there. Another way is to offer link exchanges with other sites that cover material related to your content. You don't want to trade links with just anyone because many search engines look to see how relevant the links to and from your page are to the information within your page. Too many irrelevant links and the search engine will think you're trying to cheat the system.(Ethical SEO)
In the next blog I'll look more closely at ways people try to fool search engines into ranking their pages higher on a SERP.
Cheao SEO company RI, USA , INDIA
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